Facts Don’t Change Minds – Social Networks, Group Dialogue, and Stories Do

Associate Professor Dr. Anne Toomey recently published an article titled “Why facts don’t change minds: Insights from cognitive science for the improved communication of conservation research” in Biological Conservation and an associated post on the London School of Economics and Political Science Impact Blog titled “Facts Don’t Change Minds – Social Networks, Group Dialogue, and Stories Do”.

“There is often a presumption amongst scientists that communicating the evidence on a given issue is on its own persuasive enough to change minds. Anne H. Toomey argues thinking in this way itself ignores evidence from other fields of research and presents four ways by which researchers can engage with findings from the social sciences to better communicate their work.”

Read the post here

Read the full publication here